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  <titleInfo>
    <title>Street-smart advertising</title>
    <subTitle>how to win the battle of the buzz</subTitle>
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  <name type="personal">
    <namePart>Berman, Margo</namePart>
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    <publisher>Macmillan</publisher>
    <dateIssued>2009(repr.)</dateIssued>
    <issuance>monographic</issuance>
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    <extent>xii, 235p.  25cm(pbk) </extent>
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  <note type="statement of responsibility">by Margo Berman </note>
  <note>Includes glossary, bibliographical references and index </note>
  <identifier type="isbn">9780230638996</identifier>
  <identifier type="stock number">PUB</identifier>
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