TY  - GEN
AU  - David,Fred R.
TI  - Strategic management: concepts and cases
SN  - 9788120331464
U1  - 658.4012 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Strategic planning
N1  - Includes bibliographical references
ER  -