Schiffman, Leon G. creator Kanuk, Leslie Lazar. New Delhi Prentice-Hall of India 2007 9th ed. xix, 561, C-38, G-11, I-22 p. : col. ill. ; 25 cm. (Pbk) Leon G. Schiffman, Leslie Lazar Kanuk. Includes index. Consumer behavior Motivation research (Marketing) 658.8342 8120330862 ENG-85838