TY  - BOOK
AU  - Arun Kumar
TI  - Political marketing in India
SN  - 9788184840384
U1  - 324.7 
PY  - 2009///
CY  - New Delhi
PB  - Regal Publications
KW  - Political Campaigns
KW  - Campaign management
KW  - Marketing
KW  - Political aspects
N1  - Includes bibliographical references  and index
ER  -