TY  - BOOK
AU  - Gupta, R. C.
AU  - Jain, T.C.
AU  - Jain, T.C.
TI  - Marketing management: Process and planning 
SN  - 9789380096148
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Alfa Publications
ER  -