TY  - GEN
AU  - Gupta, Prashant
AU  - Jain, Rajesh Kumar
AU  - Dhar, Upinder
ED  - Nirma University of Science & Technology
TI  - Enhancing enterprise competitiveness: (marketing, people, IT and enterpreneurship)
SN  - 8184241577
U1  - 658.421 
PY  - 2007///
CY  - New Delhi
PB  - Allied Publishers
N1  - Includes bibliographical references and index
ER  -