00683cam a22002178a 450000500170000000800410001701000140005802000260007203500130009803700130011104000080012408200160013210000310014824500920017925000120027126000410028330000300032450400510035465000400040570000200044520080904162358.0070813s2007 nju b 001 0 eng  aENG-95405 a9788120338906c425.00 aEN-78938 bDBAD/PUB aDPL a658.802222 aAndreasen, Alan R.,d1934- aStrategic marketing for nonprofit organizations /cby Alan R. Andreasen, Philip Kotler. a7th ed. aNew DelhibPHI Learning P. LTDc2009 axviii, 504p.c24cm. (Pbk) aIncludes bibliographical references and index. aNonprofit organizationsxMarketing. aKotler, Philip.