<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00877nam a22002417a 4500</leader>
  <controlfield tag="005">20091028112230.0</controlfield>
  <controlfield tag="008">091028t        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">ENG-95228</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780070152700</subfield>
    <subfield code="c">395.00</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0070152705</subfield>
    <subfield code="c">395.00</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">EN-78761</subfield>
  </datafield>
  <datafield tag="037" ind1=" " ind2=" ">
    <subfield code="b">DBAD/PUB</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DPL</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Paul, Jessie</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">No money marketing :</subfield>
    <subfield code="b">from upstart to big brand on a frugal budget : a practitioner's playbook /</subfield>
    <subfield code="c">by Jessie Paul</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi</subfield>
    <subfield code="b">Tata McGraw Hill Education</subfield>
    <subfield code="c">2009</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xvi, 189p. </subfield>
    <subfield code="c">23cm.(Hb.)</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Norton, Rob</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">EN</subfield>
    <subfield code="m">PAU</subfield>
    <subfield code="h">658.8</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">31083</subfield>
    <subfield code="d">31083</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">1</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="a">DBAD</subfield>
    <subfield code="b">DBAD</subfield>
    <subfield code="d">2009-10-28</subfield>
    <subfield code="e">DBAD / PUB</subfield>
    <subfield code="g">395.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 PAU</subfield>
    <subfield code="p">EN-78761</subfield>
    <subfield code="r">2009-10-28 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="v">395.00</subfield>
    <subfield code="w">2009-10-28</subfield>
    <subfield code="y">EN</subfield>
  </datafield>
</record>
