TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Thompson Arthur A.
AU  - Strickland III, A. J.
AU  - Gamble, John
AU  - Jain, Arun K.
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and cases 
SN  - 9780070146723
U1  - 658.4012 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Strategic planning
KW  - Case studies
N1  - Includes index
ER  -