TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel F.
TI  - Strategic marketing 
SN  - 978007010682603
U1  - 658.802 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Education
N1  - Includes index
ER  -