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  <titleInfo>
    <title>Strategic marketing</title>
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  <name type="personal">
    <namePart>Cravens, David W.</namePart>
    <role>
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  <name type="personal">
    <namePart>Piercy, Nigel F.</namePart>
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    <publisher>Tata McGraw Hill Education</publisher>
    <dateIssued>2009</dateIssued>
    <edition>8th ed.</edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>xvii, 726 p. 25cm (Pbk)</extent>
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  <note type="statement of responsibility">by David W. Cravens [and] Nigel F. Piercy</note>
  <note>Includes index</note>
  <classification authority="ddc">658.802</classification>
  <identifier type="isbn">978007010682603</identifier>
  <identifier type="isbn">0070682607</identifier>
  <identifier type="lccn">ENG-95135 B-422843-847</identifier>
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