TY  - BOOK
AU  - Tai, Jacky 
TI  - Killer differentiators: 13 strategies to grow your brand 
SN  - 9789380032146
U1  - 658.827 
PY  - 2008///
CY  - New Delhi 
PB  - Westland 
KW  - Brand name products
KW  - Branding (marketing)
ER  -