TY  - BOOK
AU  - Srinivasan, R. 
TI  - Services marketing: the Indian context 
SN  - 9788120336940
U1  - 658.8 
PY  - 2009///
CY  - New Delhi 
PB  - PHI Learning 
KW  - Service industries
KW  - Marketing
N1  - Includes index
ER  -