00743nam a22002294a 450000500170000000800410001701000140005802000260007203500130009803700150011104000180012608200120014410000200015624500980017624600300027425000120030426000380031627000820035430000280043665000250046465000240048920090716143549.0081114s2009    ii a          000 0 eng    aENG-94440  a9788178299433c195.00  aEN-77973  bDBAD / PUB  adplbEnglish   a658.827  aKapoor, Jagdeep  a24 brand mantras :bfinding a place in the minds and hearts of consumers /cby Jagdeep Kapoor  aTwenty-four brand mantras  a2nd ed.  aNew Delhi bResponse Books c2009  aB1/I-1, Mohan Cooperative Industrial Area, Mathura Road, bNew Delhi e110044  aix, 103 p. c20cm(pbk)   aBrand name products.  aCustomer relations.