TY  - BOOK
AU  - Saxena, Rajan 
TI  - Marketing management
SN  - 0070144915
U1  - 658.8 
PY  - 2009///
CY  - New Delhi 
PB  - Tata McGraw-Hill Education
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -