TY  - BOOK
AU  - Boyer, Kenneth Karel
AU  - Frohlich, Markham T.
AU  - Hult, G. Tomas M.
TI  - Extending the supply chain: how cutting-edge companies bridge the critical last mile into customers' homes 
SN  - 9788120337534
U1  - 658.788 
PY  - 2009///
CY  - New Delhi 
PB  - PHI Learning 
KW  - Business logistics
KW  - Grocery trade
KW  - Retail trade
N1  - Includes bibliographical references and index; Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goal
ER  -