TY  - BOOK
AU  - Nirmalya Kumar 
TI  - Marketing as strategy: understanding the CEO's agenda for driving growth and innovation 
SN  - 9780070152694
U1  - 658.802 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press 
KW  - Marketing
KW  - Strategic planning
N1  - Includes index
ER  -