TY  - BOOK
AU  - Parameswaran, M.G. 
TI  - Ride the change: a perspective on the changing Indian consumer, market and marketing 
SN  - 9780070147942
U1  - 658.834 
PY  - 2009///
CY  - New Delhi 
PB  - Tata McGraw-Hill Publishing 
ER  -