TY  - BOOK
AU  - Chaturvedi, Mukesh 
AU  - Aseem Kumar 
AU  - Manmohan Rahul 
TI  - Managing innovation and new product development: concepts and cases 
SN  - 9788120337275
U1  - 658.575 
PY  - 2009///
CY  - New Delhi 
PB  - PHI Learning 
KW  - New products
KW  - Technological innovations
N1  - Includes index
ER  -