TY  - GEN
AU  - Gupta, C.B.
AU  - Nair, N. Rajan
TI  - Marketing management
SN  - 9788180546082
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Sultan Chand
KW  - Markeating Management
N1  - Includes bibliographical references and index
ER  -