TY  - BOOK
AU  - Vipan B. Kumar 
AU  - Gopinadhan, S. 
TI  - Organisational behaviour and mass media: (for bachelor of Mass Media, IV semester introduced w.e.f. 2008-2009) 
U1  - 658.1 
PY  - 2009///
CY  - New Delhi
PB  - Himalaya Publishing House 
KW  - Organizational behavior
KW  - Mass media
ER  -