TY  - BOOK
AU  - Moeller, Leslie H.
AU  - Landry, Edward C.
AU  - Kinni, Theodore B.
TI  - The four pillars of profit-driven marketing: how to maximize creativity, accountability, and ROI 
SN  - 0070147019
U1  - 658.8 
PY  - 2009///
CY  - New Delhi 
PB  - Tata McGraw-Hill Publishing 
KW  - Marketing
KW  - Management
KW  - Communication in marketing
KW  - Rate of return
KW  - Profit
N1  - Includes bibliographical references and index
ER  -