The four pillars of profit-driven marketing
how to maximize creativity, accountability, and ROI
Moeller, Leslie H.
creator
Landry, Edward C.
Kinni, Theodore B.
text
bibliography
nyu
New Delhi
Tata McGraw-Hill Publishing
2009
monographic
eng
vii, 232p. 24cm(Hb)
by Leslie H. Moeller (and) Edward C. Landry ; with Theodore Kinni.
Includes bibliographical references and index.
Marketing
Management
Communication in marketing
Rate of return
Profit
658.8
0070147019
9780070147010
ENG-93610
DBAD / PUB
dpl
080721
20090520134418.0
English