01222nam a2200313 a 4500 20090520134418.0 080721s2009 nyua b 001 0 eng ENG-93610 0070147019 525.00 9780070147010 525.00 EN-77143 DBAD / PUB dpl English 658.8 Moeller, Leslie H. The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / by Leslie H. Moeller (and) Edward C. Landry ; with Theodore Kinni. New Delhi Tata McGraw-Hill Publishing 2009 7 West Patel Nagar, New Delhi 110008 vii, 232p. 24cm(Hb) Includes bibliographical references and index. Marketing Management. Communication in marketing. Rate of return. Profit. Landry, Edward C. Kinni, Theodore B. ddc EN 658.8 MOL 26621 26621 0 0 ddc 0 1 NFIC DBAD DBAD 2009-05-20 DBAD / PUB 525.00 0 658.8 MOL EN-77143 2009-05-20 00:00:00 1 525.00 2009-05-20 EN