TY  - BOOK
AU  - Venkatesh, K. 
TI  - Marketing of information technology: concepts, products, services and intellectual property rights 
SN  - 0070248729
U1  - 004.0688 
PY  - 2009///
CY  - New Delhi 
PB  - Tata McGraw-Hill Publishing 
KW  - Information technology
KW  - Marketing
N1  - Includes glossary
ER  -