TY  - BOOK
AU  - Azevedo, Abaete De 
AU  - Pomeranz, Ricardo 
TI  - Customer obsession: how to acquire, retain, and grow customers in the new age of relationship marketing 
SN  - 0070140758
U1  - 658.812 
PY  - 2009///
CY  - New Delhi 
PB  - Tata McGraw-Hill Publishing 
KW  - Consumers
KW  - Marketing
KW  - Customer relations
N1  - Includes index
ER  -