TY  - BOOK
AU  - Mahapatra, Arun 
TI  - Art of advertising
T2  - Books on management 
SN  - 9788183822053
U1  - 659.1 
PY  - 2009///
CY  - New Delhi 
PB  - Lotus Press
KW  - Advertising
N1  - Includes bibliographical references
ER  -