TY  - BOOK
AU  - Rudani, R.B. 
TI  - Basic of marketing management: [for the students of BBA, BBM and other undergraduate commerce & management courses of different Indian universities] 
SN  - 8121931681
U1  - 658.8 
PY  - 2009///
CY  - New Delhi 
PB  - S. Chand 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -