TY  - GEN
AU  - Biyani,Kishore
AU  - Baishya, Dipayan
TI  - It happened in India: the story of pantaloons, big bazaar, central and the great Indian consumer
SN  - 8129111373
U1  - 921 
PY  - 2007///
CY  - New Delhi
PB  - Rupa
ER  -