TY  - BOOK
AU  - Jagadeesan, K. 
TI  - Principles of marketing: for B.Com., B.B.A. students 
SN  - 819074710X
U1  - 658.8 
PY  - 2007///
CY  - Salem 
PB  - M.S.K. Publications 
KW  - Marketing
ER  -