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  <titleInfo>
    <title>Modern Marketing Management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Balamurugan, B.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Mathai, Dhanya C.</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Selvi, K. Thamarai</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Tamilnadu</placeTerm>
    </place>
    <publisher>Shanlax publications</publisher>
    <dateIssued>2024</dateIssued>
    <edition>1</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>142p. 22cm(pb)</extent>
  </physicalDescription>
  <note type="statement of responsibility">B. Balamurugan; Dhanya C. Mathai [and] K. Thamarai Selvi</note>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">9788119337200</identifier>
  <identifier type="lccn">ENG-149158</identifier>
  <identifier type="stock number">DBAD</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260724155429.0</recordChangeDate>
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