01535nam a22002297a 4500 20260116102615.0 ENG-147499 9789364441223 1150.00 EN-131031 DBAD 14 650.072 Schindler, Pamela S. 86465 Business Research Methods/ Pamela S. Schindler; Kapil Gumte [and] Pratik Maheshwari 14 Chennai McGraw Hill 2026 5/90 A, Butt Road, St. Thomas Mount Chennai 600016 662p. 28cm(pb) Index his edition emphasizes clarity, speed, and quality in business research, addressing the evolving needs of the industry and organizations adapting to technological advancements and post-COVID-19 challenges. It integrates foundational concepts, advanced methodologies, and real-world applications enriched with examples like Snapshots, Closeups, and PicProfiles, making new material accessible and relevant for students and professionals alike. The Special Indian Edition supplements the global framework with localized datasets, cases, and topics tailored to India’s diverse business environment. With industry-specific examples from FMCG, e-commerce, renewable energy, and more, it bridges theory and practice, preparing readers for internships, dissertations, and real-world challenges in management and research. Gumte, Kapil Author 86466 Maheshwari, Pratik Author 86467 ddc EN 650.072 SCH 5 214201 214201 0 0 0 0 NFIC RC3AN RC3AN 2026-01-16 Delivery of Books Act Division 1150.00 0 650.072 SCH EN-131031 2026-01-16 00:00:00 1 1150.00 2026-01-16 EN