01420nam a22002057a 450000500170000001000150001702000270003203500140005903700090007308200160008210000260009824500890012425000070021326000310022027000570025130000270030850008210033570000260115670000320118220260116102615.0  aENG-147499  a9789364441223c1150.00  aEN-131031  bDBAD  214a650.072  aSchindler, Pamela S.   aBusiness Research Methods/cPamela S. Schindler; Kapil Gumte [and] Pratik Maheshwari  a14  aChennaibMcGraw Hillc2026  a5/90 A, Butt Road, St. Thomas MountbChennaie600016  a662p.c28cm(pb)bIndex  ahis edition emphasizes clarity, speed, and quality in business research, addressing the evolving needs of the industry and organizations adapting to technological advancements and post-COVID-19 challenges. It integrates foundational concepts, advanced methodologies, and real-world applications enriched with examples like Snapshots, Closeups, and PicProfiles, making new material accessible and relevant for students and professionals alike.
The Special Indian Edition supplements the global framework with localized datasets, cases, and topics tailored to India’s diverse business environment. With industry-specific examples from FMCG, e-commerce, renewable energy, and more, it bridges theory and practice, preparing readers for internships, dissertations, and real-world challenges in management and research.  aGumte, Kapil eAuthor  aMaheshwari, Pratik eAuthor