TY  - BOOK
AU  - Zeithaml, Valarie A. 
AU  - Bitner, Mary Jo 
AU  - Gremler, Dwayne D. 
AU  - Shainesh, Martin Mende, G 
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9789364449557
U1  - 658.8 8
PY  - 2025///
CY  - Chennai
PB  - McGraw Hill Education Private Limited
ER  -