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  <titleInfo>
    <title>Social marketing in India</title>
  </titleInfo>
  <name type="personal">
    <namePart>Deshpande, Sameer</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Lee, Nancy R.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Atlantic publishers</publisher>
    <dateIssued>2025</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>1x,424p. 26cm(pbk)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Sameer Deshpande [and] Nancy R. Lee</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Social marketing</topic>
    <geographic>India</geographic>
  </subject>
  <classification authority="ddc" edition="23">361.00688</classification>
  <identifier type="isbn">9788126911110</identifier>
  <identifier type="lccn">B-770145-159 ENG-146748 BACEN25</identifier>
  <identifier type="stock number">Atlantic publishers</identifier>
  <identifier type="stock number">DBAD DPL</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250904154240.0</recordChangeDate>
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