<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00999nam a22002537a 4500</leader>
  <controlfield tag="005">20250904154240.0</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">B-770145-159        ENG-146748            BACEN25</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9788126911110</subfield>
    <subfield code="c">695.00</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">B-770145-159</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">EN-130280</subfield>
  </datafield>
  <datafield tag="037" ind1=" " ind2=" ">
    <subfield code="b">Atlantic publishers</subfield>
  </datafield>
  <datafield tag="037" ind1=" " ind2=" ">
    <subfield code="b">DBAD</subfield>
    <subfield code="a">DPL</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">361.00688</subfield>
    <subfield code="2">23</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Deshpande, Sameer</subfield>
    <subfield code="9">84833</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Social marketing in India /</subfield>
    <subfield code="c">by Sameer Deshpande [and] Nancy R. Lee</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi</subfield>
    <subfield code="b">Atlantic publishers</subfield>
    <subfield code="c">2025</subfield>
  </datafield>
  <datafield tag="270" ind1=" " ind2=" ">
    <subfield code="a">7/22, Ansari road,Daryaganj</subfield>
    <subfield code="b">New Delhi</subfield>
    <subfield code="e">110002</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">1x,424p.</subfield>
    <subfield code="c">26cm(pbk)</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Social marketing</subfield>
    <subfield code="z">India.</subfield>
    <subfield code="9">84834</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Lee, Nancy R.</subfield>
    <subfield code="9">78176</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">EN</subfield>
    <subfield code="h">361.00688</subfield>
    <subfield code="m">DES</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">213351</subfield>
    <subfield code="d">213351</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="a">M</subfield>
    <subfield code="b">M</subfield>
    <subfield code="d">2025-09-04</subfield>
    <subfield code="e">Delivery of Books Act Division</subfield>
    <subfield code="g">695.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">361.00688 DES</subfield>
    <subfield code="p">EN-130280</subfield>
    <subfield code="r">2025-09-04 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="v">695.00</subfield>
    <subfield code="w">2025-09-04</subfield>
    <subfield code="y">EN</subfield>
  </datafield>
</record>
