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  <titleInfo>
    <title>Modern Marketing Strategies in a Digital Era</title>
  </titleInfo>
  <name type="personal">
    <namePart>Dharma, Vignesh G</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Vasudeven, Aarshra</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>C. Gayathiri Devi</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Tamil Nadu</placeTerm>
    </place>
    <publisher>Shanlax Publications</publisher>
    <dateIssued>2025</dateIssued>
    <edition>1</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>302p. 25cm(pb)</extent>
  </physicalDescription>
  <note type="statement of responsibility">Dharma Vignesh G; Aarshra Vasudeven [and] C. Gayathiri Devi</note>
  <classification authority="ddc" edition="1">380.1</classification>
  <identifier type="isbn">9789361632839</identifier>
  <identifier type="lccn">ENG-146278</identifier>
  <identifier type="stock number">DBAD</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250801153915.0</recordChangeDate>
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