TY  - BOOK
AU  - Patel , Vinod N.
AU  - Sharma, Sandeep 
TI  - Brand Management and Consumer Marketing
SN  - 9789350300152
U1  - 658.8342 
PY  - 2011///
CY  - New Delhi 
PB  - Oxford Book Company
N1  - It includes index
ER  -