<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00623nam a22001817a 4500</leader>
  <controlfield tag="005">20250124163443.0</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">BACIN25</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789359308418</subfield>
    <subfield code="c">850.00</subfield>
  </datafield>
  <datafield tag="037" ind1=" " ind2=" ">
    <subfield code="b">S. Chand</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="2">1</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Essentials of Modern Marketing/</subfield>
    <subfield code="c">By Kotler-i [and] Mukharjee</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">1</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi</subfield>
    <subfield code="b">S Chand and Company Limited</subfield>
    <subfield code="c">2024</subfield>
  </datafield>
  <datafield tag="270" ind1=" " ind2=" ">
    <subfield code="a"> A-27, 2nd Floor, Mohan Co-operative Industrial Estate</subfield>
    <subfield code="b">New Delhi</subfield>
    <subfield code="e">110044</subfield>
    <subfield code="m">info@schandpublishing.com</subfield>
    <subfield code="k">011-49731800</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xvii,390p.</subfield>
    <subfield code="c">23cm(pb)</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Mukharjee</subfield>
    <subfield code="e">Author</subfield>
    <subfield code="9">74965</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">EN</subfield>
    <subfield code="h">658.8</subfield>
    <subfield code="m">KOT</subfield>
    <subfield code="e">1</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">208703</subfield>
    <subfield code="d">208703</subfield>
  </datafield>
</record>
