<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00647nam a22001937a 4500</leader>
  <controlfield tag="005">20250116114716.0</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">ENG-143487</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">978938606265</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">EN-127019</subfield>
  </datafield>
  <datafield tag="037" ind1=" " ind2=" ">
    <subfield code="b">DBAD</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.802</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing communications;</subfield>
    <subfield code="b">Objectives, strategy, tactics/</subfield>
    <subfield code="c">John r. rossiter</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a"> Delhi</subfield>
    <subfield code="b">Sage publications india PVT LTD</subfield>
    <subfield code="c">2018</subfield>
  </datafield>
  <datafield tag="270" ind1=" " ind2=" ">
    <subfield code="b">New Delhi</subfield>
    <subfield code="a">B1/1-1 mohan cooperative induastrial area murthal road,</subfield>
    <subfield code="e">110044</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">555 p. </subfield>
    <subfield code="c">23 cm</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">John R. rossiter ; Larry percy and lars Bergkvist</subfield>
    <subfield code="9">76612</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">EN</subfield>
    <subfield code="m">Ros</subfield>
    <subfield code="h">658.802</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">208551</subfield>
    <subfield code="d">208551</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="a">L</subfield>
    <subfield code="b">L</subfield>
    <subfield code="d">2025-01-16</subfield>
    <subfield code="e">DBAD</subfield>
    <subfield code="g">895.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">Ros 658.802</subfield>
    <subfield code="p">EN-127019</subfield>
    <subfield code="r">2025-01-16 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="v">895.00</subfield>
    <subfield code="w">2025-01-16</subfield>
    <subfield code="y">EN</subfield>
  </datafield>
</record>
