00828nam a22002297a 450000500170000001000150001702000260003203500140005803700130007208200100008510000280009524501400012325000120026326000640027527000140033930000220035370000270037570000250040294200240042799900190045195201280047020241220120123.0  aENG-143126  c1000.00a978007014496  aEN-126658  bDBAD/PUB  a659.1  aBelch, George E.975494  aAdvertising and Promotion:bAn Integrated Marketing Communications Perspective/cby George E. Belch, Michael A. Belch and Keyoor Purani  aseventh  aNew DelhibTata McGraw Hill Education Private Limitedc2010  bNew Delhi  a1075p.c24cm(pbk)  aMichael A.Belch975495  aKeyoor Purani975496  2ddccENh659.1mBEL  c207858d207858  001040708NFICaLbLd2024-12-20eDBADg1000.00l0o659.1 BELpEN-126658r2024-12-20 00:00:00t1v1000.00w2024-12-20yEN