TY  - BOOK
AU  - Belch, George E.
AU  - Michael A.Belch
AU  - Keyoor Purani
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 978007014496
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
ER  -