Advertising and Promotion
An Integrated Marketing Communications Perspective
Belch, George E.
creator
Michael A.Belch
Keyoor Purani
text
New Delhi
Tata McGraw Hill Education Private Limited
2010
seventh
monographic
1075p. 24cm(pbk)
by George E. Belch, Michael A. Belch and Keyoor Purani
659.1
978007014496
ENG-143126
DBAD/PUB
20241220120123.0