00600nam a22001937a 450000500170000001000150001702000260003203500140005803700130007208200100008510000210009524501400011625000120025626000640026827000140033230000220034670000200036870000180038820241220120123.0  aENG-143126  c1000.00a978007014496  aEN-126658  bDBAD/PUB  a659.1  aBelch, George E.  aAdvertising and Promotion:bAn Integrated Marketing Communications Perspective/cby George E. Belch, Michael A. Belch and Keyoor Purani  aseventh  aNew DelhibTata McGraw Hill Education Private Limitedc2010  bNew Delhi  a1075p.c24cm(pbk)  aMichael A.Belch  aKeyoor Purani