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  <titleInfo>
    <title>Essentials of Modern Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>: Kotler-i &amp; Mukharjee</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Mukharjee</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>S Chand and Company Limited</publisher>
    <dateIssued>2024</dateIssued>
    <edition>1</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xvii,390p. 23cm(pb)</extent>
  </physicalDescription>
  <note type="statement of responsibility">By Kotler-i [and] Mukharjee</note>
  <classification authority="ddc" edition="1">658.8</classification>
  <identifier type="isbn">9789359308418</identifier>
  <identifier type="lccn">DEC24SC ENG-142952 ENG-143667</identifier>
  <identifier type="stock number">DBAD</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250128140920.0</recordChangeDate>
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