TY  - BOOK
AU  - Hair, Joseph F. 
AU  - Harrison, Dana E. 
AU  - Ajjan, Haya 
AU  - Adhikari, Atanu 
TI  - Essentials of Marketing Analytics
SN  - 9789355327192
U1  - 658.83 1
PY  - 2024///
CY  - Chennai
PB  - McGraw Hill
ER  -