00618nam a22001817a 450000500170000001000150001702000260003203500140005803700090007208200140008110000200009524501140011525000060022926000420023527001070027730000200038470000320040420241122143708.0  aENG-142446  a9788119896240c499.00  aEN-125978  bDBAD  21a659.11  aS. Ramesh Kumar  aAdvertising, Brands and Consumer Behaviour:bThe Indian Context/cBy S. Ramesh Kumar [and] Anup Krishnamurthy  a1  aNoida bPearson India Educationc2024  a15th floor, Tower- B, World Trade Tower, plot No.1, Block -C, Sector-16, Noida,bUttar Pradeshe201301  a262p.c23cm(pb)  aKrishnamurthy, AnupeAuthor