TY  - BOOK
AU  - Russell-Jones, Neil 
ED  - India.
TI  - Marketing, sales and customer service
SN  - 9788180522888
U1  - 658.8 
PY  - 2009///(repr.).
CY  - New Delhi
PB  - Ane Books 
KW  - Marketing
KW  - Selling
KW  - Customer loyalty
KW  - Market surveys
KW  - Customer satisfaction
N1  - Includes glossary and index
ER  -