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  <titleInfo>
    <title>The Brand Gap</title>
  </titleInfo>
  <name type="personal">
    <namePart>Neumeier Marty</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Berkeley</placeTerm>
    </place>
    <publisher>New Riders</publisher>
    <dateIssued>2006</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>cxv,=194p.  20cm.(Pb) ,ill</extent>
  </physicalDescription>
  <note type="statement of responsibility">Marty Neumeier</note>
  <note>A White Board Overview/</note>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">0321348109</identifier>
  <identifier type="lccn">ENG-141691</identifier>
  <identifier type="stock number">DBAD</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20240909144200.0</recordChangeDate>
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