<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00906    a2200253   4500</leader>
  <controlfield tag="005">20240125114056.0</controlfield>
  <controlfield tag="008">080925t        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">ENG-139018</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789355321503</subfield>
    <subfield code="c">970.00</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">EN-122550</subfield>
  </datafield>
  <datafield tag="037" ind1=" " ind2=" ">
    <subfield code="b">DBAD/PUB</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8342</subfield>
    <subfield code="2">14</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Mothersbaugh, David L</subfield>
    <subfield code="9">61243</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Consumer Behaviour Building Marketing Strategy/</subfield>
    <subfield code="c">By David L Mothersbaugh...[et.al]</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">14th ed</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Chennai</subfield>
    <subfield code="b">McGraw-Hill Education</subfield>
    <subfield code="c">2022</subfield>
  </datafield>
  <datafield tag="270" ind1=" " ind2=" ">
    <subfield code="a">Anjana Complex No.:5/90 A, Butt Road, St Thomas Mount</subfield>
    <subfield code="b">Chennai</subfield>
    <subfield code="e">600016</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">753p.</subfield>
    <subfield code="c">26cm(Pbk)</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Consumer Behaviour Building Marketing Strategy</subfield>
    <subfield code="9">61244</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Hawkins, Del.L</subfield>
    <subfield code="e">Author</subfield>
    <subfield code="9">61292</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Kleiser, Susan Bardi</subfield>
    <subfield code="e">Author</subfield>
    <subfield code="9">61293</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Mookerjee, Amit</subfield>
    <subfield code="e">Author</subfield>
    <subfield code="9">61294</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">EN</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="h">658.8342</subfield>
    <subfield code="m">MOT</subfield>
    <subfield code="e">14th</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">200378</subfield>
    <subfield code="d">200378</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="a">ZLS</subfield>
    <subfield code="b">ZLS</subfield>
    <subfield code="d">2024-01-25</subfield>
    <subfield code="e">DBAD/PUB</subfield>
    <subfield code="g">970.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8342 MOT</subfield>
    <subfield code="p">EN-122550</subfield>
    <subfield code="r">2024-01-25 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="v">970.00</subfield>
    <subfield code="w">2024-01-25</subfield>
    <subfield code="y">EN</subfield>
  </datafield>
</record>
